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Profiling is a process that requires you to follow the instructions very carefully.
If you fail to do so precisely, the process won't work! The service you are paying for involves us reading in a colour target as supplied and producing the corresponding printer profile. If the process fails because you failed to print the target correctly, you can send us another target and we will remake your profile for you, however there is a $25 fee for this as we must repeat the entire process.
It's actually pretty simple but do follow the instructions carefully and if in doubt ask a computer savvy friend for assistance.
We've recently significantly simplified these instructions due to the release of a free new Adobe utility specifically designed to print profile targets.
If you want to print them out, just open the appropraite tab below and then go to File->Print in your browser and they should print out very well.
The instructions in a nutshell - for people who are confident with Photoshop, printer drivers, and colour management:
The instructions in a nutshell for people who are confident with their printer and colour management:


We treat these printers slightly unusually for colour profiling. In No Colour Adjustment mode you get slightly more gamut (range of colours), but much worse neutrals and poor shadow detail. So the best method with these printers is to profile them in another mode.
Below is a screenshot where we have chosen the correct settings - in this example we are profiling Hahnemuhle Photo Rag so we have chosen an appropriate paper type (Archival Matte). You must set the colour mode to Colour Controls->Epson Standard Gamma 1.8 mode (the best mode to profile the more basic printers in).

For 'Print Quality' - we have chosen a quality level of 'SuperFine' in this case, but you can choose whichever you suits you best.
Generally the highest or one step down from the highest quality level is appropriate - and your profile will only be valid for this specific quality level, so choose wisely (maybe print several copies of the profile target to help you choose the best compromise between speed and quality). High speed, edge smoothing and finest detail you should leave unticked.
Save your settings once you are sure you have them correct. Remember that when you get your profile back you will need to use exactly the same driver settings.
You can now print your target image.
In the Colour Matching section of the driver, you will see it is set to 'ColorSync'.

Move into 'Print Settings'. In this example, we have set the printer paper type to Premium Lustre Photo Paper as we are profiling Ilford Gold Fibre Silk which is a lustre (pearl, semi-gloss) paper. We have also set the Colour Settings to 'Off (No Colour Adjustment')'.

We have chosen a quality level of 'SuperFine' in this case, but you can choose whichever you suits you best.
Generally the highest or one step down from the highest quality level is appropriate - and your profile will only be valid for this specific quality level, so choose wisely (maybe print several copies of the profile target to help you choose the best compromise between speed and quality). On our Epson 7900, we have left 'High Speed' ticked. With newer printers (2007 on) this is generally fine to do but models made before 2007 can have alignment issues with this ticked, so if your printer is older, we recommend leaving this unticked. Edge smoothing and finest detail you should leave unticked.
You can choose '16 bits/Channel' if you want.
If you move into 'Advanced Colour Settings' you will see this rather confusing message:

You can ignore this message.
This message is saying that IF you have enabled colour management in your applications, and IF you have no other better profile, the profile you should have chosen in your application is the one they list. But we have explicitly disabled colour management by using the Adobe utility so this message is not relevant. (Must be the worst example of printer driver design I have ever seen though!).
In the summary, it confirms that colour management is turned off:

(This says the colour management mode is 'ColorSync' but we have turned off colour management in Photoshop, and the driver is set to No Colour Adjustment, so ColorSync won't actually do anything!).
Save your settings once you are sure you have them correct. Remember that when you get your profile back you will need to use exactly the same driver settings.
You can now print your target image.
Disable ALL colour management in the driver
This is often referred to explicitly as 'No Colour Management' but sometimes also 'Host Controlled Colour' or 'Application Controlled Colour' (as we have turned off CM in Photoshop, application controlled colour means no colour management)
(Canon owners take note - this includes checking that if there is a 'photo' setting under colour or ICM in your printer driver that you set this to 'none'!)
Some example screenshots:


Please note this black and white profile service is only intended for recently made printers with specialist black and white printing modes using multiple black inks (like Epson's Advanced Black and White mode), or other printers producing already very neutral prints via a RIP like ImagePrint or QuadtoneRIP. It is designed to give you accurate tonal placement via accurate soft proofing, and to indicate paper tone accurately.
This process will NOT neutralise a a non-neutral printing process.
We're one only a handful of services in the world to offer custom ICC profiles specifically for black and white printing. Whether you use the new Advanced Black and White mode with the Epson pigment ink printers, or something more exotic like Quadtone RIP, your black and white printing process can be profiled - and thus you can open up the world of soft-proofing your black and white prints, just like you're (hopefully) soft-proofing your colour prints already.
Having an accurate soft proof allows you to better pre-visualise your results. You can see the difference between papers without actually printing, and can place tones in your image more precisely at the points you want between d-max (your darkest possible black) and d-min (the lightest grey you can print). You can also see how the white point of a particular paper will affect your print - to decide, for example, if your image will be better printed on a warmer fine art stock, or a bright white semi-gloss stock.







We currently don't have screenshots or specific instructions for other printer brands. Just follow the notes above about setting paper type, print quality, and black and white mode in your driver.
We might be convinced to make you a free profile if you send us some screenshots of your Canon or HP process!
If you have a large format Canon Printer, you might want to check this page for recommended settings for both the printer driver and Photoshop plugin (we recommend using the plugin).
You can print the target (and later use your profile) with QuadtoneRIP. This will allow you to soft proof in Photoshop before making your final print through QTR.
When printing the target, on the PC you just open the image in QTRGui, set all the QTR settings, and print. On the Mac you open the image in PhotoShop and print via the QTR Driver. Remember to save your QTR settings as the profile we make will be valid for only those settings/curves!